Joico Color Endure Violet Shampoo Review

New hair who this? I finally changed my hair and I am obsessed. I used to have some blonde highlights forever ago but now I am waaaay blonder. Which made me wonder what hair products are okay to use and won’t mess with the colour.

The first thing I asked my hair dresser about was shampoo. She recommended this Joico purple shampoo along with another one. She said you can get them at salons but to check Winners because she almost always finds them there for so much cheaper.

I found the shampoo and conditioner there. They were $16.99 each for these huge bottles! I’ve been using them just a little over two months now and they still feel heavy. Mind you my hair is pretty short now so I’m using less but still.

They are both 1 Litre which is the biggest size I’ve ever gotten. They do have them in a small size but these were definitely worth it. The shampoo is honestly such a pretty purple colour! It is violet and that’s supposed to help keep the blonde from going yellow because it lightens it. After using this for about a month I had people asking me if I added more blond to my hair so it actually makes a difference!

You can also get them on Amazon! I wasn’t expecting that and don’t know why I didn’t think of it. Another great thing is that is smells so good. It’s not an overwhelming smell either. I tend to have a hard time using any shampoo other that Head and Shoulders because everything else makes my scalp all dry and itchy but I haven’t had any issues at all with this one! Oh and these are also sulfate free.

I definitely recommend checking this one out if you’ve gone blonde. They also have other versions for different hair colours!



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